Skip to main content

Digital Marketing

Search This Blog

‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers

on March 31, 2019

Get link
Facebook
X
Pinterest
Email
Other Apps

via Digiday https://ift.tt/2YD1cNc

Get link
Facebook
X
Pinterest
Email
Other Apps

Comments

Post a Comment

Popular Posts

9 of the best SEO tools you can try for free

We all know that SEO is the cornerstone of ranking higher , and this is why there are now hundreds of SEO tools all vying for your attention. To avoid splurging on an ultimately disappointing software, here’s the list of 10 most prominent SEO tools you can take for a spin before you spend even a single dollar on them. 1. SEO PowerSuite Key points: All-in-one SEO solution; desktop software; no limits on SEO functionality; free version available. SEO PowerSuite aims to handle all of the SEO tasks in a single desktop-based package at an affordable price. Providing everything from an SEO crawler to a mobile-friendly test tool, SEO PowerSuite is a one-stop-shop. There are no restrictions on the number of projects, nor on the backlinks and keywords researched, so it’s great for large-volume SEO campaigns. That said, there is a limit on competitors researched at the same time, where you can’t research more than 10 at once. It’s also a freemium tool. There is a perfectly viable ...

The Ultimate List of Free SEO Tools

Who says you have to spend money to get more traffic? For today’s blog post, I thought it would be fun to break down all of the free SEO tools. Sure you may know of some, like Ubersuggest , but there are many more options than just my own tool. Now before I dive into the tools, I’ve broken them down into the following categories: Keyword Research Content Marketing Rank Tracking Link Building Technical SEO So, are you ready to dive in? Let’s get started! Keyword Research All of the tools in this category will help you find more keywords. Many of them have different ways of coming up with keyword suggestions, so you may want to check them all out. Ubersuggest Ubersuggest has many different keyword research options. First of all, it shows you how many searches a keyword has had over the last 12 months so you can see if there is any seasonality. In addition to that, it pulls keywords from a few different sources such as Google Suggest and its own database, it shows you a...

Pro Tip: Manage writers the way they want to be managed – with structure

It doesn’t matter if it’s a blog post, a news article, or even a novel: Writing takes time. And even if you have the most capable of writers fueling your content marketing strategy, the exact same is true for managing writing. If you’re finding too much of your time is going towards revision after revision, taking a step back to better structure the way you manage your writers might be your best tactic for taking back your schedule. Here’s how. 1. Standardize structure Creatives thrive with structure. Identify each step of your content development, review and approval process and establish processes to turn a blank page into a conceptual playground everybody can share: Develop a standard creative brief template so each assignment comes with the same set of parameters When subject matter experts are needed, create an umbrella interview document for consistency Formalize a copy deck to capture all relevant information for a piece of content, including SEO keywords, images, social c...

Powered by Blogger