Digital Marketing

The definitive Digiday guide to what’s in and out for advertising in 2024

Tree Of Thoughts Prompting For Better Generative AI Results via @sejournal, @martinibuster

Beyond SEO: John Mueller On AI-Generated Images & Stock Photography via @sejournal, @kristileilani

John Mueller On Keyword Domain Names And Branding For SEO via @sejournal, @kristileilani

Google On Knowing Best SEO Was Applied via @sejournal, @martinibuster

Machine Learning Examples In The Real World (And For SEO) (Festive Flashback) via @sejournal, @rvtheverett

Generative AI’s breakout year: Digiday’s definitive 2023 timeline

How modern media companies are organizing their sales operations

6 Ways Coca-Cola Uses Generative AI For Advertising And Marketing via @sejournal, @kristileilani

Google On How Subdomain Caused Perception Of Indexing Issue via @sejournal, @martinibuster

Digiday+ Research roundup: Third-party cookies, Meta’s platforms and generative AI were 2023’s biggest trends

2023 Google Algorithms & SEO’s Future: Powerful Predictions For 2024 via @sejournal, @hethr_campbell

What Are Good Google Ads Benchmarks In 2023? [STUDY] (Festive Flashback) via @sejournal, @brookeosmundson

‘More volatile now’: Digiday editors share top takeaways from 2023

How Gen Z Are Using Social Media (Festive Flashback) via @sejournal, @rio_seo

Why Brands Should Prioritize Bottom Of Funnel Keywords In SEO (Festive Flashback)

Media matchmakers: The 2024 uncoupling edition

Bot takes: ChatGPT, Bard and Claude ponder 2023, pitch holiday TV ads, and predict 2024

12 Social Media Experts Offer Their Predictions For 2024 via @sejournal, @theshelleywalsh

Why Google Recommends Hierarchical Site Structure For SEO via @sejournal, @martinibuster

Google SGE And Generative AI In Search: What To Expect In 2024 via @sejournal, @kristileilani

La oportunidad de la marca Roblox en 2024: comercio integrado

How the digital ad industry is preparing for profound change in 2024

Scalable AI Tools For SEO: A Quick Guide For 2024 via @sejournal, @kristileilani

Google Responds To Accusations Of “Stealing” Publisher’s Content via @sejournal, @martinibuster

Resumen del año: Messi, Shakira y Bad Bunny en lo mejor del marketing multicultural en 2023

Protected: The brand’s guide to customer journey automation

Q&A: How advertisers are leveraging CTV’s evolution into actionable TV

Volatile Is The New Normal: A Year Of Updates via @sejournal, @Kevin_Indig

Is Your Company Blog Eligible For Google News? via @sejournal, @martinibuster

En 2024, la web3 ofrecerá a las marcas nuevas oportunidades para crear comunidad

Mientras Nike se reintroduce a los mayoristas, pierde su ventaja anterior

Researchers Discover How To SEO For AI Search via @sejournal, @martinibuster

Digiday’s Oral History of Ad Tech podcast, episode 3, with Joanna O’Connell

Google Confirms Business ‘Openness’ As Local Ranking Factor via @sejournal, @kristileilani

Google Forum Structured Data Update Focused On Authorship via @sejournal, @martinibuster

Navigating Publisher Policies: Insights From Google’s Trust & Safety Expert With John Brown via @sejournal, @Amanda_ZW

Q&A: Why advertisers are leveraging marketing mix modeling to quantify external sales factors 

The Rundown: Threads finally takes a step toward the fediverse

How brands are combining audio and video formats to boost digital campaign success

As attention grows up, agency rebundling is one unintended result

Shakira fue la artista más buscada en Google en 2023, así ganaron también las marcas asociadas a ella y a sus canciones

Protected: WTF is IGA? | How agencies are bringing innovative advertising to the engaged gaming audience

How publishers are unlocking ad revenue with privacy-first media

Google Ads: New Multi-Format Ads For Video Reach Campaigns via @sejournal, @kristileilani

La NFL otorga licencias a microempresarios hispanos para comercializar la marca y logos de la liga

Brands are refining their advertising strategies to engage millions of gamers

Key 2024 Trends To Help You Embrace The Next Era Of SEO via @sejournal, @sejournal

Google Analytics 4 Features To Prepare For Third-Party Cookie Depreciation via @sejournal, @kristileilani

PPC Strategies For 2024: Insights From Over 16,000 Businesses via @sejournal, @lorenbaker