Digital Marketing

In the Hot Seat: Google’s Search Ads Stir Controversy On Questionable Websites via @sejournal, @brookeosmundson

Researchers Extend GPT-4 With New Prompting Method via @sejournal, @martinibuster

Is this X’s (formerly Twitter) final goodbye to big advertisers? It looks like it

How advertisers are leveraging offline data and transparent reporting to power campaigns

From FAST channels to co-viewing, CTV advertising will look different in 2024

Perplexity Introduces Online LLMs With Real-Time Information via @sejournal, @kristileilani

How CTV advertisers leverage show-level data for programmatic success

How To Create High-Impact Content In A Changing Landscape via @sejournal, @lorenbaker

Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities

Google To Curb Microtargeting In Consumer Finance Ads via @sejournal, @MattGSouthern

How To Rank On Google (According To Danny Sullivan At Google) via @sejournal, @theshelleywalsh

New Microsoft Tool Aims To Help You Maximize Ad Earnings via @sejournal, @MattGSouthern

What a universal metadata vocabulary means for the future of video advertising

Google Highlights Forums & Profiles With New Structured Data via @sejournal, @MattGSouthern

Why a sports-first marketing strategy will provide brands with long-term loyalty

AI Briefing: With OpenAI in the spotlight, others release their own new AI models

Google On Traffic Metric & SEO via @sejournal, @martinibuster

As Lyft builds its ad business, here’s why the ride share company views its offering as ‘digital retail’

Google Performance Max: Everything You Need To Know via @sejournal, @brookeosmundson

Google Performance Max: Everything You Need To Know via @sejournal, @brookeosmundson

Google Bard’s Latest Update Enhances Understanding Of YouTube Videos via @sejournal, @kristileilani

Is Alt Text A Ranking Factor For Google Image Search? via @sejournal, @kristileilani

Por qué la NFL lanzó un juego impulsado por IA con Amazon

Por qué McDonald’s y Coca-Cola siguen considerando los videojuegos como un canal de marketing experimental

Amazon Launches ‘AI Ready’ With 8 Free AI Courses via @sejournal, @kristileilani

Brand safety concerns mount as X (formerly Twitter) pulls out of MRC audit

Automatically-Created Assets (ACA): AdsLiaison Answers 5 Top Questions via @sejournal, @kristileilani

Google Investigating Reports Of Declining Traffic After Updates, Discover Bug via @sejournal, @kristileilani

AI Briefing: In a tech twist, teens say their parents know more about AI than them – at least for now

One-On-One With DuckDuckGo: Inside The Private Search Alternative via @sejournal, @MattGSouthern

Sam Altman Replaced By Mira Murati As Interim CEO At OpenAI via @sejournal, @kristileilani

Google Ranking Factors: What Really Matters Right Now via @sejournal, @lorenbaker

How brands are shortening the distance between data collection and purchase

As AI regulations loom, tech companies add new ways to improve their standards

IAC and News Corp call out generative AI companies for scraping their content without compensation

Why You Should Switch To An Always-On SEO Auditing Strategy via @sejournal, @lorenbaker

Google Unwraps New AI Tools To Deck Your Holiday Shopping via @sejournal, @MattGSouthern

Google Alters Search Rankings To Prioritize First-Hand Knowledge via @sejournal, @MattGSouthern

Google Maps Introduces New Ways To Plan Travel & Navigate via @sejournal, @MattGSouthern

Q&A: How brands and retailers are using commerce media and data for more accurate campaigns

Microsoft’s AI Ad Plans Revealed Through New App Deal via @sejournal, @MattGSouthern

Google Proposes A Globalist Approach To AI Regulation via @sejournal, @martinibuster

Why a martech company is launching an all-in-one tool to simplify, measure the gaming advertising landscape

Microsoft Advertising Updates: More Emails About Non-Compliant Ads via @sejournal, @MattGSouthern

How audience-first creative is amplifying audio and video campaigns for 2024

Why advertisers are focusing on moms in the gaming world

Media companies announce more layoffs to cut costs, blaming a relentlessly challenging ad market 

Beyond Bard: A Conversation With Google’s Yury Pinsky on AI & the Future of SEO via @sejournal, @Amanda_ZW

Google’s Plan For Ad Targeting Without Third-Party Cookies via @sejournal, @MattGSouthern

DDoS Attacks On OpenAI Services Cause Periodic ChatGPT And API Outages via @sejournal, @kristileilani