Digital Marketing

Why State Farm used influencer marketing to attract Gen Zers to its video game competition

Google Assistant To Receive Generative AI Overhaul via @sejournal, @MattGSouthern

How Samsung is improving marketing investment performance with real-time data

Google: Linking To Authoritative Sites Won’t Help SEO via @sejournal, @MattGSouthern

7 Top Tips To Become A GA4 Pro (Even If You’re A Beginner) via @sejournal, @adsliaison

Esports executives sound off on the role of competitive gaming in today’s industry landscape

How generative AI has shown up in earnings chatter again this quarter

Managing Successful SEO Migrations via @sejournal, @TaylorDanRW

Google Updates Product Ratings Policies On Automated AI Content via @sejournal, @kristileilani

How ad tech gives agencies valuable time to work more efficiently

Mastering GA4: How To Use The New Google Analytics Like A Pro via @sejournal, @hethr_campbell

WTF is prompt engineering?

Twitter Monetization: How To Make Money Online With Twitter via @sejournal, @kristileilani

Lead Scoring: The Value In B2B Marketing via @sejournal, @macuraa

Media Briefing: The case for, and against, paid subscription trials

OpenAI, Google, Microsoft, and Anthropic Form AI Safety Forum via @sejournal, @kristileilani

Meta Earnings Call: AI Improves UX For Over 3 Billion People via @sejournal, @kristileilani

Google’s AI Innovations Drive Search & Ad Performance: Q2 2023 Insights via @sejournal, @MattGSouthern

Taking stock of Snapchat’s ad turnaround, one data point at a time

Microsoft Q4 Earnings Call: Over One Billion Bing AI Chat Sessions via @sejournal, @kristileilani

What Does The Norwegian Meta Behavioral Ads Ban Really Mean? via @sejournal, @brookeosmundson

Threads App Update Includes For You And Following Feeds via @sejournal, @kristileilani

Mastering Performance Marketing: How To Take Your Campaigns From Good To Great [Webinar] via @sejournal, @hethr_campbell

Meta wants Threads to keep a light tone, but some publishers say the audience is ready for news 

X marks the spot, but what does that spot signify, ask media agency execs

TikTok Introduces Text Posts To Effortlessly Engage With Followers via @sejournal, @kristileilani

Bing AI Chat And Copilot For Search Available In Google Chrome via @sejournal, @kristileilani

ChatGPT Android App Available For Pre-Registration In The Google Play Store via @sejournal, @kristileilani

Twitter Becomes X: The Future Of The ‘Everything App’ via @sejournal, @kristileilani

An Essential Guide To SaaS Link Building (+Examples) via @sejournal, @_kevinrowe

As companies debut AI offerings at a breakneck pace, consumer concerns grow

Google Boosts Ecommerce Analysis In GA4 With 30 New Metrics via @sejournal, @MattGSouthern

Google Answers If Matching How It Rewrites Title Is A Good Idea via @sejournal, @martinibuster

Google: Don’t Choose Cheap TLDs, Avoid Spam Risks via @sejournal, @MattGSouthern

Google’s On Domain Name Selection: Branding Over Keywords via @sejournal, @MattGSouthern

Reflecting On 20 Years Of WordPress With The CEO of WooCommerce - Ep. 317 via @sejournal, @lorenbaker

U.S. sports publishers focus on evergreen Women’s World Cup coverage in light of time zone challenge

Screenwriters, Authors, and Journalists Respond To Threat Of AI via @sejournal, @kristileilani

WooCommerce Merchants Can Now Sell Directly On TikTok via @sejournal, @martinibuster

From CTV to walled gardens, new measurement challenges emerge for advertisers

Media Briefing: Commerce publishers boast positive results post-Amazon Prime Day

OpenAI Increases GPT-4 Message Cap To 50 For ChatGPT Plus Users via @sejournal, @kristileilani

Twitter To Launch Job Listings For Verified Organizations via @sejournal, @kristileilani

Rumored ‘Apple GPT’ AI Chatbot To Compete With Big Tech Rivals via @sejournal, @kristileilani

Ad tech industry gears up to combat MFAs

Microsoft Doubles Down On AI To Transform How People Work & Search via @sejournal, @MattGSouthern

Google’s Tips To Enhance Your Business Reputation & Trust via @sejournal, @MattGSouthern

Meta And Microsoft Release Llama 2 Free For Commercial Use And Research via @sejournal, @kristileilani

Should You Trust An AI Detector? via @sejournal, @kristileilani

B2B agency work continues to blend with B2C as Gravity Global acquires 9th Wonder