Digital Marketing

Google’s Search Relations Team Explores Web3’s SEO Impact via @sejournal, @MattGSouthern

Google Unveils Digital Marketing Playbook Amidst Privacy Changes via @sejournal, @brookeosmundson

Google Search Console: New Report Details Content Growth via @sejournal, @MattGSouthern

How agencies’ relationships with RMNs are continuing to evolve in 2023

AI Domain Name Generator & AI Writer Announced by Web.com via @sejournal, @martinibuster

Repurposing Content: A Guide With 5 Examples via @sejournal, @JuliaGeekPack

Benjamin Moore is using OOH near big-box retailers to say their paint isn’t there, encouraging people shop local

With advertising in flux, Twitter is outsourcing ad monetization to ad tech

TikTok Dominates Short-Form Content, Instagram Reels Not Far Behind via @sejournal, @MattGSouthern

Americans Know About ChatGPT But Few Use It, Survey Finds via @sejournal, @MattGSouthern

Video Marketing For Law Firms: 8 Tactics For Lead Gen Success via @sejournal, @jasonhennessey

Two years in, Bose’s first CMO outlines his plan for the brand

Microsoft Introduces Insights For Universal Event Tracking Tags via @sejournal, @kristileilani

7 Common Google Analytics 4 Configuration Mistakes To Avoid via @sejournal, @vahandev

Media Buying Briefing: Another report calls for changes to the grueling pitch process

Google Search Generative Experience: A Look At SGE With 12 AI Overviews via @sejournal, @kristileilani

YouTube Stories To Be Discontinued via @sejournal, @MattGSouthern

How To Consult For Equity And Get Paid What You’re Worth via @sejournal, @Juxtacognition

A Beginner’s Guide To YouTube Marketing via @sejournal, @gregjarboe

Inside NHL’s content strategy ahead of the Stanley Cup Finals

Optimizing News Sites Using Google Search Console Reports via @sejournal, @MattGSouthern

Google Explains: How To Use Search Console Bulk Data Export via @sejournal, @MattGSouthern

How enterprise-grade CDPs are enhancing data processes and improving customer experiences

16 Best Keyword Research Tools For SEO via @sejournal, @lorenbaker

11 WordPress Plugins Every Site Should Have via @sejournal, @martinibuster

‘We need an ad exchange for identity’: Overheard at the Digiday Programmatic Marketing Summit

Five years in, the GDPR has had a double-edged impact on the ad market

Amazon Product Review Best Practices via @sejournal, @AMZRobynJohnson

GroupM’s JiYoung Kim calls for programmatic innovation and cites creative as an area in need

Why podcasters are selling subscriptions through third-party vendors

Future of TV Briefing: The big questions heading into this year’s upfront market

How programmatic advertising will evolve this year on the heels of audio growth and privacy changes

Digiday+ Research: Agencies choose contextual targeting over first-party data in post-cookie era

Lenovo uses mixed reality digital OOH to appeal to creators as a must-have brand

Local Visibility Index: How To Succeed In Search, Reputation & Social Media Marketing via @sejournal, @hethr_campbell

Google Topic Authority: An SEO Ranking System For News Sites via @sejournal, @MattGSouthern

Google Marketing Live 2023: What To Expect In AI Advancements via @sejournal, @kristileilani

Evil Geniuses’ new partnership signals esports industry’s continued interest in crypto and betting sponsors

22 Of The Best ChatGPT Chrome Extensions To Try via @sejournal, @olgazarr

How We’ve Built Over 1,000 Links Per Month With This 6-Month Sprint via @sejournal, @hethr_campbell

DoorDash ups digital OOH marketing spend to boost recruitment

Vulnerability in WordPress Google Analytics Plugin Hits +3 Million Websites via @sejournal, @martinibuster

Google Policy Agenda Reveals AI Regulation Wishlist via @sejournal, @martinibuster

A Step-By-Step Guide To Creating Segments And Audiences In GA4 With Examples via @sejournal, @vahandev

Kraft increases investment in its digital media mix with a focus on nostalgia and millennial parents

Migrating To HubSpot CMS: An SEO Walkthrough For New Users via @sejournal, @drumming

Neeva, The Ad-Free Search Engine, Announces Closure via @sejournal, @MattGSouthern

Conversion Optimization for PPC: Delivering On The Promise From Ad To Landing Page - Ep. 310 via @sejournal, @lorenbaker

Google: SSL Certificate Does Not Boost SEO via @sejournal, @martinibuster

FaZe Clan to lay off 40% of staff amid economic struggles