Digital Marketing

The downturn ad economy: A tale of two narratives

Atlas Obscura thinks local with creative print campaigns to keep ad revenue flowing amid travel spike

Digiday Dealbook: Shaky Q2 earnings, the Twitter deal drags on, publishers shrink staff and more

Editor’s Letter: Why Digiday is experimenting with NFTs

Experts weigh in on the challenges of marketing TV shows in the crowded streaming space

After organic success on TikTok, more DTC brands are diversifying their budgets

On-Site Search Best Practices For SEO & User Experience via @sejournal, @KayleLarkin

Tras años de hipercrecimiento, llegan los despidos al sector minorista

YouTube Shorts Algorithm Explained In Q&A Format via @sejournal, @MattGSouthern

3 Free Twitter Tools To Track The Spread Of Information via @sejournal, @Juxtacognition

Google Shares 6 Tips For Ecommerce Search Results via @sejournal, @martinibuster

How marketers are preparing for the next evolution of CTV

How community building helps publishers weather a recession

CMS Market Share: Shopify Falls Slightly As Losses & Layoffs Loom via @sejournal, @mirandalmwrites

¿Puede pensar un software?, lo que se siente ser despedido por una máquina

Twitter Transparency Report Shows Dark Side Of Social Media via @sejournal, @martinibuster

Google Gives Third-Party Cookies Another Year via @sejournal, @MattGSouthern

How a prominent streamer plans to make the metaverse marketing ecosystem more accessible to marketers

Shopify Lays Off 10% Of Workforce via @sejournal, @martinibuster

Why Isn’t Google Showing The Sitelinks I Want? Ask An SEO via @sejournal, @KayleLarkin

Digiday+ Research: Beyond the hype, how publishers are actually using AR and VR

Covid or allergies? Zyrtec wants to capture attention on the question with its first ad campaign in a decade

‘I highly doubt this is the last deadline’: Why Google’s daunting balancing act leaves the cookie’s fate open-ended

Media Briefing: A snapshot of the digital media economy at the start of earnings season

‘Equity is at the core of everything we do’: Black-owned agency founder on relaunching amid advertising’s lagging diversity stats

Google July 2022 Product Review Algorithm Update Rolling Out Now via @sejournal, @MattGSouthern

Head Of Instagram Admits Redesign Is ‘Not Yet Good’ via @sejournal, @MattGSouthern

Local SEO Strategies For Plumbers, Electricians & Other Trades

‘This isn’t a theoretical construct’: Brainlabs, Fanbytes CEOs on why influencer marketing can power global expansion

How Chipotle is using crypto and gaming as gateways to loyalty

Future of TV Briefing: How search stands to play a bigger part in digital video strategies

Google Analytics 4 Now Reports On Performance Max & Smart Shopping via @sejournal, @MattGSouthern

How brands are responding to the increasing cost of marketing

How brands are improving audience strategies for advanced TV 

Is SEO Dead? A Fresh Look At The Age-Old Search Industry Question via @sejournal, @lorenbaker

WTF is the Video Privacy Protection Act?

Customer Retention Fails: 5 Signs A Client Is About To Break Up With Your Marketing Agency via @sejournal, @CallRail

Marketing Briefing: Flexibility, contingency plans are ‘biggest ask from clients’ amid economic uncertainty

LinkedIn Reports Demand For ‘Creator’ Jobs Up 3X via @sejournal, @MattGSouthern

Difference Between Search Console CWV Report & PageSpeed Insights via @sejournal, @martinibuster

How Does SEO Work? via @sejournal, @lorenbaker

How To Learn Local SEO: Recommended Skills, Reading & Courses via @sejournal, @jasonhennessey

Caught between resignation and resistance, ad industry grapples with the prevalence of ‘made-for-advertising’ sites

NFT holders might become the new membership model but could threaten other revenue streams

‘Massive need’: Inside a new venture to attract ad dollars to diverse-owned media companies

6 Reasons Why Blogging Is Important For Marketing And SEO via @sejournal, @kristileilani

Amazon Briefing: Los vendedores de Amazon vigilan el comportamiento de los consumidores en medio de un creciente riesgo de recesión

El transporte marítimo internacional se vuelve “exorbitantemente costoso” ante la recesión

‘La publicidad ha sido golpeada’: La crisis de las criptomonedas ha creado un vacío en la industria

¿Y si… Google se separa de su pila de anuncios?