Digital Marketing

Predictions versus realities: Digiday takes a look back at 2021

Here’s How Meta Is Changing Facebook Ads Targeting For 2022 via @sejournal, @digital_future

‘You want to be the brand’: As games become a driver of fandom and media consumption, individual creators wield the most influence

Google On How To Improve SEO Audits via @sejournal, @MattGSouthern

How To Identify & Eliminate Keyword Cannibalization To Boost Your SEO via @sejournal, @ab80

Here’s how 2021 went for publishers in five charts

SEO Writing: Top 42 Tips To Master A Combined Art via @sejournal, @ronlieback

Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

Opportunity waits for publishers and marketers as cookie apocalypse looms: Digiday’s top trends for 2022

‘A future-proofed way to reach people’: Why Hydrow rowing company is rethinking its media mix with OOH and video

‘Brands follow where people are’: An oral history of the evolution of in-game advertising

How To Use Header Tags: SEO Best Practices via @sejournal, @amelioratethis

‘De-correlated with economic fluctuations’: Despite pandemic uncertainty ahead advertisers will spend more in all categories

‘Didn’t want to launch a traditional experiential activation’: How Bombay Sapphire tweaked its approach to experiential marketing this holiday season

SEO Freelancing: 10 Things You Need To Know To Be Successful via @sejournal, @azarchick

12 Headline Writing Tips To Drive Traffic & Clicks via @sejournal, @MrDannyGoodwin

Track Santa With Google & NORAD Santa Tracker Apps via @sejournal, @MattGSouthern

The Digiday Crossword: Shopping Spree

How To Optimize For Google Featured Snippets: A 12-step Guide via @sejournal, @himani_kankaria

SEO Best Practices: How To Create Awesome Meta Descriptions via @sejournal, @BrianHarnish

‘Convince them that this is real’: How publishers are getting audiences to adopt the blockchain

Media Briefing: How the media business did — and didn’t — change in 2021

Google Loses Top Domain Spot To TikTok via @sejournal, @MattGSouthern

Companies are focusing on five CRM data-privacy concerns for 2022

8 Python Libraries For SEO & How To Use Them via @sejournal, @vahandev

DuckDuckGo To Release Desktop Version Of Mobile App via @sejournal, @MattGSouthern

‘We’re at the white-hot center of the future of sport’: A Q&A with EA Sports svp Andrea Hopelain

Future of TV Briefing: How the future of TV shaped up in 2021

Microsoft buys Xandr, ending AT&T’s ad tech bet that never really paid off

Announcing Digiday Media’s 2022 event schedule

The Ultimate Google Ads Pacing Dashboard (Free Data Studio Template) via @sejournal, @amyppc

E-A-T & YMYL: How To Boost Your On-Page SEO via @sejournal, @xandervalencia

Google’s John Mueller on Brand Mentions via @sejournal, @martinibuster

Case Study: How SuperAwesome helped brands engage young audiences safely in 2021

Who Needs Dedicated Hosting – And Why? via @sejournal, @inmotionhosting

Marketing Briefing: ‘Skipping steps’: Why advertisers may reconsider responsive, real time advertising post Peloton ad

How To Use Google Sheets For Web Scraping & Campaign Building via @sejournal, @andreaatzori

Has Apple brought an early end to cookies in the UK?

How To Do A Content Audit: The Ultimate Checklist via @sejournal, @ashleymadhatter

SMS Marketing For Local Business: Trends You’ll Need In 2022 via @sejournal, @hethr_campbell

Those with painful menstrual cycles find solace in seeking private relief while working from home

Digiday+ Research: Many publishers can’t reach most of their audience with alternate identifiers

Media Buying Briefing: Engine’s global CEO explains how downsizing led to newfound growth

Language: Is It A Google Ranking Factor? via @sejournal, @kristileilani

Keyword Prominence As A Google Ranking Factor: What You Need To Know via @sejournal, @MattGSouthern

Google’s Mueller On Self-Hosted WordPress Versus Wix via @sejournal, @martinibuster

Why You Shouldn’t Rely On Google Discover Traffic via @sejournal, @martinibuster

How publishers are crafting meaningful experiences to drive engagement — and first-party data

10 Digital Marketing Fundamentals Every SEO Pro Should Know

Advanced Core Web Vitals: A Technical SEO Guide via @sejournal, @Jammer_Volts