Digital Marketing

Future of TV Briefing: How the creator economy’s power balance has shifted since the era of multichannel networks

‘Recognizing the differences between us’: Confessions of a communications professional on lagging intersectionality

‘Push back with brilliance’: Jared Belsky explains Acadia’s approach to acquiring other agencies and recruiting clients

Programmatic Marketing Summit Recap: Contextual targeting gets a new look as the loss of third-party cookies looms

Amid video growing pains, Amazon Live struggles to attract publishers

LinkedIn Adds Live Video & Newsletters To Creator Mode via @sejournal, @MattGSouthern

Google’s New Pathways AI Is Closer to Mammalian Brain via @sejournal, @martinibuster

Google November Core Update Is Over – What Happened? via @sejournal, @martinibuster

Twitter Bans Sharing Photos Of Private Persons Without Consent via @sejournal, @MattGSouthern

Health & Wellness Advertising Tips To Drive Holiday Sales via @sejournal, @PPCkimpossible

7 Reasons Why An HTML Sitemap Is Still A Must-Have via @sejournal, @5le

Architectural Digest will publish its first global print issue as part of revamped international rollout strategy

Deepcrawl’s CEO Talks SEO Opportunities, Growth & Planning For 2022 via @sejournal, @mirandalmwrites

SMS Holiday Marketing: 8 Tips To Grow Your Audience & Reach via @sejournal, @hethr_campbell

FLAN: Google Research Finds Better Machine Learning via @sejournal, @martinibuster

Are Google’s Search Quality Evaluator Guidelines A Ranking Factor? via @sejournal, @mirandalmwrites

Newsletter Sponsorships: Your New, Improved Marketing Strategy via @sejournal, @PavedEmail

Digiday+ Research: Vaccination requirements rare among publishers, agencies

‘It requires more scrappy thinking’: How cannabis brand Charlotte’s Web approaches media buying and execution

‘We need a structural shift’: Conscious Advertising Network’s co-chair on how the ad industry can tackle the climate crisis

‘Becoming a direct-to-consumer company’: How Condé Nast’s Pamela Drucker Mann is focusing on innovation in 2022 after the best revenue year in a decade

Marketing Briefing: Disappointing Black Friday sales leaves advertisers questioning their strategies and future retail holidays

How ESL is bringing its tried-and-true esports event framework to the mobile space

Google Announces A Search Bug in News Tab via @sejournal, @martinibuster

Google Watches For How Sites Fit Into Overall Internet via @sejournal, @martinibuster

YouTube Keyword Research Made Easier With Search Insights via @sejournal, @MattGSouthern

SEJ Sponsored Post Sale Ends Tonight via @sejournal, @MattGSouthern

4 Tips For Measuring Your Brand Lift In Google Search via @sejournal, @joshuacmccoy

6 PPC Trends You Need To Know For 2022 Success via @sejournal, @LisaRocksSEM

Forget TikTok: Learn To Master Video For Google Business Profiles via @sejournal, @ChuckPrice518

SMS Marketing For Local Business: Trends You’ll Need In 2022 [Webinar] via @sejournal, @hethr_campbell

How To Do Content Curation For SEO: Your Starter Guide via @sejournal, @Stevenvvessum

Top Video SEO Strategy Tips [Podcast] via @sejournal, @Juxtacognition

‘Looking to grow with it’: How TikTok is becoming a staple in Dr. Squatch’s social spend

Media Buying Briefing: Despite lingering issues, cannabis marketing is growing as a new programmatic solution enters the fray

Blavity to continue building its virtual event model in the metaverse after successful AfroTech

How publishers like ESPN are assessing their TikTok videos’ performance

TV, CTV now the ‘biggest single channel’ of advertising for alcohol delivery service Drizly

‘Exclusive is illusive’: U.K. publishers launch plan to mitigate loss of traffic when sources aren’t properly cited

Google Algo Bug Puts Sites In Weird Limbo State via @sejournal, @martinibuster

Is Your Usage Of Google Ads An Organic Search Ranking Factor? via @sejournal, @mirandalmwrites

7 Ways to Use Google Trends for SEO & Content Marketing via @sejournal, @martinibuster

Google Search Console: Is It a Ranking Factor? via @sejournal, @annaleacrowe

Google Will Not Set Date For Mobile-First Index via @sejournal, @martinibuster

Expired Domains And Google Ranking Bonus? via @sejournal, @martinibuster

WordPress 5.9 Rushed “In A Dangerous Way” Is Now Delayed via @sejournal, @martinibuster

Google Explains How To Hide A Website From Search Results via @sejournal, @MattGSouthern

How advertisers are shifting mindsets to succeed amid iOS 15 and other identity challenges

The path to precision: How marketers are enhancing measurement through CTV

Google Ads App Updated With 3 New Features via @sejournal, @MattGSouthern