Digital Marketing

How Gen Z is handling the workplace generation divide, and how it can be fixed

‘Make it an inclusive community’: KYX World is aiming to be Rent the Runway for sneaker fans

Major Changes to a Website: Why Are You Even Doing It? via @sejournal, @martinibuster

Does Sarcasm Still Confuse Google? via @sejournal, @martinibuster

Build Fewer but Stronger Pages or Create Lots of Pages? via @sejournal, @martinibuster

“Google” is Bing’s Top Keyword via @sejournal, @MattGSouthern

Google Answers if Links or Content Determine E-A-T Scores via @sejournal, @martinibuster

A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers

New Google Ads Budget Report Tracks Daily Campaign Spend via @sejournal, @MattGSouthern

10 Tips for Creating Mobile-Friendly Content via @sejournal, @rio_seo

3 Ways Top Websites Personalize On-Site Content via @sejournal, @xandervalencia

YouTube Shorts: An Introductory Guide via @sejournal, @gregjarboe

How to Use Structured Data to Support E-A-T via @sejournal, @lilyraynyc

IAB Europe suspends consent management firms as global privacy authorities signal tougher action

TikTok’s latest good news: its ads are sticky and effective, and rich people spend a lot of time there

The 5 Paid Ad Channels You Need to Incorporate Right Now via @sejournal, @adzooma

Employers turn to tech players to help them manage vaccine mandates

‘A return to the basics’: Why a subscription box DTC brand is leveraging TV advertising for the first time

Media Briefing: What publishers had to say at the Digiday Publishing Summit

State Farm’s motion-captured NBA2K mascot combines the virtual with the physical

How Dotdash built its tech infrastructure to accommodate and protect its remote employees

Google Announces Search Redesign Using MUM Algorithm via @sejournal, @martinibuster

Google Helps You Validate Sources Directly in Search Results via @sejournal, @MattGSouthern

Google MUM is Coming to Lens via @sejournal, @martinibuster

The Smart Marketer’s Guide to Google Alerts via @sejournal, @AdamHeitzman

Enterprise SEO Content: Opportunity, Dynamic Creation & Scale

How Facebook Messenger Generates Cost-effective, Trackable Leads via @sejournal, @closedloop

Call Tracking for Google Ads & SEO: Convert Leads Faster [Webinar] via @sejournal, @hethr_campbell

How to Find What’s Trending: 14 Tools for Topic Inspiration via @sejournal, @drumming

Google Publishes Best Practices Guide for Ecommerce via @sejournal, @martinibuster

Can Chrome-Based Spammers Impact Core Web Vitals? via @sejournal, @martinibuster

YouTube Adds More Viewership Data to the Studio Mobile App via @sejournal, @MattGSouthern

‘Increase our relevance with Gen Z’: Why 7-Eleven is amplifying fan-generated content on its social channels

‘The dollars are not where they need to be’: A minority, woman-owned media company isn’t begging for ad support, but still sees room for change

Future of TV Briefing: Instagram’s IGTV may not be a star on the platform but solidifies itself in a supporting role

‘Someone you want to follow’: The exec revamping Condé Nast’s commercial model across Europe

Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company

The Rundown: Even with 1B active users, TikTok still lacks lots of basics

Image streaming: Why it’s perfectly positioned for a post-cookie landscape

Google: URLs Are Case Sensitive via @sejournal, @MattGSouthern

‘A triple whammy’: New study shows the dangers of brand proximity to viral video content

Bounce Rate: Is It a Google Ranking Factor? via @sejournal, @annaleacrowe

Local Competitors Violating GMB Guidelines? Here’s What You Can Do via @sejournal, @sherrybonelli

Should You Create a Niche or Multi-Topic Website? via @sejournal, @mindyweinstein

How to Make Paid Social Work for Lead Generation [Webinar] via @sejournal, @hethr_campbell

Microsoft Advertising Launches Open Beta for Credit Card Ads via @sejournal, @hoffman8

15 Tips on How to Rock a Small PPC Budget via @sejournal, @LisaRocksSEM

Why some advertisers could be reluctant to get on board with Google’s modeled measurement train

Choosing Your SEO Agency’s Rank Tracker: 4 Key Questions to Ask via @sejournal, @seomonitor

‘Turbo-charge a legacy newsroom’: A Q&A with Fortune’s new editor in chief Alyson Shontell