Digital Marketing

Redefining SEO Automation in 2021 via @sejournal, @seoclarity

‘The audience potential is huge’: Why DTC drink ware brand BruMate is taking a second look at SMS marketing

Future of TV Briefing: How companies are working to move beyond the traditional TV ad format

Digiday Research: The five-day in-person office workweek is dead

This fall, tech companies will try to push private browsing into the mainstream

LinkedIn Removing Stories on September 30 via @sejournal, @MattGSouthern

Google Adds New Shipping & Return Annotations in Search Results via @sejournal, @MattGSouthern

Google Plans to Sunset Expanded Text Ads: Here’s What Advertisers Can Do via @sejournal, @hoffman8

To GroupM N.A. CEO Kirk McDonald, everything’s a Rubik’s cube waiting to be solved

4 Reasons International SEO Fails (And How to Fix It) via @sejournal, @motokohunt

How to Successfully Promote Your Facebook Page Everywhere via @sejournal, @JuliaEMcCoy

Customer Generation: Secrets to Outperform Your Competition via @sejournal, @hethr_campbell

20 Awesome Sources of Free Data via @sejournal, @JulieJoyce

Maximize Your Keyword Strategy Impact: Avoid These 5 Common Pitfalls via @sejournal, @seomonitor

Consumer insights panels make a quasi-comeback in the agency world

How a women’s basketball vertical convinced the WNBA to fund its foray into print

Marketing Briefing: ‘Hard for parents’: As in-person learning returns, marketers and agency execs have to give flexibility

LinkedIn’s Imani Dunbar is helping to build more equitable workplaces across industries

Esports organizations dream up new ways to support competitors as they transition to content creation

Recurrent Ventures buys wine expert Jancis Robinson’s website

Report: What leading media companies are doing to thrive in 2021

The Long Goodbye

How to Set Up Google Analytics Goals & 10 Tips to Get Ahead via @sejournal, @joshuacmccoy

7 Things I Wish I’d Known Earlier in My SEO Career via @sejournal, @Stevenvvessum

3 Ways SEO Has Changed This Year & What It Means for You [Webinar] via @sejournal, @lorenbaker

4 Steps to Smart Personal Knowledge Management for Digital Marketers via @sejournal, @thatbberg

7 Winning Content Writing Tips for 2021 (+ Guide) via @sejournal, @semrush

Cheat Sheet: The esports events every marketer should know

Media Buying Briefing: ‘You can’t legislate uncertainty’: two agencies rethink return-to-office plans after employee pushback

Google’s vague privacy cure-all is showing up in new proposals, but some say it could break the internet

‘Stuck between a rock and a hard place:’ Corporate travel’s post-COVID comeback is slow

Publishers rethink their value to stave off subscription fatigue among new paying readers

TV’s scatter advertisers apply upfront-style approaches heading into the fourth quarter

How 40 years of music videos on TV taught marketers about context and nuance

Why future of targeted advertising doesn’t have to mean Google — or cookies

Google: Interstitials are Fine Under this Condition via @sejournal, @martinibuster

12 Questions to Ask When Hiring a Local SEO Agency via @sejournal, @ADiSilvestro

What is Internet Marketing? Your Guide to Today’s Online Marketing via @sejournal, @JuliaEMcCoy

How to Get Started With Keyword Research for SEO via @sejournal, @marktraphagen

Google’s Link Spam Update Is Complete via @sejournal, @RebekahDunne

Google: Low Traffic Does Not Always Mean Low Quality via @sejournal, @martinibuster

Breaking old habits: Hybrid-working setups call for different ways of communicating

Cheat Sheet: Forbes plans to go public via SPAC to invest in paid consumer products

‘A new strain of malaise’: How employers are trying to guard against another wave of burnout

Cheat Sheet: Axel Springer continues quest for premium audiences with $1 billion acquisition of Politico

‘Doubled our workload in a lot of places’: Confessions of a DTC media buyer on Facebook headaches caused by iOS changes

‘It’s just a new way of thinking’: Why consulting firm We Are Rosie is paying departing employees

Google’s Not Fooled By Fake Lighthouse Scores via @sejournal, @MattGSouthern

Google Reports Data Loss in Search Console via @sejournal, @MattGSouthern

Four steps for more inclusive media planning and buying