Digital Marketing

Outranking Your Digital Rivals Through Effective Competitive Research

Amid post-cookie confusion, Amazon plans to launch an identifier of its own

NTWRK is taking NFTs into the livestream shopping model

5 questions about Amazon’s plan to acquire MGM

Marketing Briefing: ‘Ask for Austin, ask for Miami’: As marketers lean into OOH with people out and about, hot locations are changing

Insider’s SAGA platform pulls more ad revenue this year than ’20, enabling business-side hiring spree

Google’s new approach to attributing ads across its vast platform flies in face of antitrust pressure

The Digiday guide to news organizations’ social media policies

‘My mental abilities are impaired by work’: Disparity between bosses and staffers on mental wellness intensify

The Atlantic spins off its agency Atlantic 57, which will be rebranded as Long Dash

The real indicators that the sales and marketing engine needs a tune-up

Mueller Touches on Google Sandbox and Honeymoon Ranking Effects via @sejournal, @martinibuster

Case Study: How a content creation company set out to become ‘the BuzzFeed of TikTok’

HR managers move from the shadows to the front lines during the pandemic

Media Buying Briefing: Mindshare’s Amanda Richman believes agencies ‘need to move faster than consumers’

After a decade of being othered, here’s why this publicist started an agency for ‘misfits’

How Do Facebook Ads Actually Work? Here’s What You Need to Know via @sejournal, @annaleacrowe

Google Explains How to Target a Specific Country via @sejournal, @martinibuster

New Ad Types for LinkedIn Advertisers & More Digital Marketing News via @sejournal, @shepzirnheld

How Often Should You Perform Technical Website Crawls for SEO? via @sejournal, @HelenPollitt1

How to Use Google Maps: Features For Businesses via @sejournal, @MattGSouthern

How to Make Original Featured Images from Stock Photos: The Shrink Trick via @sejournal, @martinibuster

Facebook Targeting Individuals Who Spread False Information via @sejournal, @martinibuster

Cheat Sheet: Shopify’s Shop Pay integration will share customer purchase data with Google

Office alternatives: Remote workers flock to cafes, bars and hotels rather than co-working spaces

‘Build a model’: With a new initiative Pronghorn, two Black spirits execs aim to make the industry more inclusive and diverse

Google promises not to build itself privacy sandbox ‘backdoors,’ but advertisers are skeptical

Case Study: How BDG grew its TikTok channel as one of the first ‘serious’ publishers on the app

Google: No Need to Worry About Using JavaScript via @sejournal, @MattGSouthern

Google Lets Users Password Protect Their Search History via @sejournal, @MattGSouthern

SEO for Publishers and Marketplaces with Simon Heseltine - Ep. 227 via @sejournal, @brentcsutoras

Key Takeways From the Google Marketing Livestream via @sejournal, @hoffman8

Google announces a slew of new shopping updates to improve discovery for small brands

9 Emotional Hooks That Will Make Your Content 10x Better via @sejournal, @AdamHeitzman

Track Your Way to Success With 11 Top Ecommerce SEO KPIs via @sejournal, @brie_e_anderson

6 Top Tips to Improve Your Google Ads Relevance via @sejournal, @LisaRocksSEM

How an SEO Product Manager Can Be Your Chief Problem Solver via @sejournal, @Kevin_Indig

Microsoft Announces Unified Campaign Pilot Including Google, Facebook, Instagram & More via @sejournal, @hoffman8

Google Warns of Manual Actions for UGC Spam via @sejournal, @martinibuster

Core Web Vitals Means Deciding What Add-ons are Necessary via @sejournal, @martinibuster

A lull in the enforcement of Apple’s privacy safeguards causes confusion over fingerprinting

Media Briefing: Media companies’ DE&I efforts are still falling short

‘Building that ecosystem’: Contextual advertising begins to sprout in CTV, OTT ad markets

As TikTok becomes pay-to-play, marketers remain bullish on organic strategy

Grow a sequoia not a bonsai: How marketers can prioritize for growth

Facebook & Instagram Users Can Hide Their Like Counts via @sejournal, @MattGSouthern

B2B Targeting on Facebook: Audiences & Tactics That Work via @sejournal, @closedloop

The Complete Guide to Amazon Alexa SEO via @sejournal, @AMZRobynJohnson

Bed Bath & Beyond’s chief digital officer, Rafeh Masood, discusses new partnership with DoorDash and the rise of omni-channel retail

How to Choose WordPress Plugins via @sejournal, @martinibuster