Digital Marketing

Google says publishers don’t want collective bargaining as it starts news partnership talks in the US. USA Today disagrees.

‘The returns are impressive’: How eko’s partnership with Walmart is making interactive video more mainstream

Publishers look for new opportunities in events businesses after a tranformative 2020

Media Buying Briefing: Platforms are changing the rules of media agency teams, led by digital natives

Bleacher Report’s House of Highlights wants its creator-led challenges to rival live sports

Data cooperatives are unlocking collaborative strategies for brands

Google’s John Mueller on Troubleshooting Rich Results via @MattGSouthern

71 Mind-Blowing Search Engine Optimization Stats via @MrDannyGoodwin

Why Search – and SEO – Is Important via @RyanJones

Google On Expected Impact of Core Web Vitals Update via @martinibuster

Google: Fine if 30-40% of URLs in Search Console Are 404s via @MattGSouthern

Study Finds 4 Negative Effects of Too Much Video Conferencing via @MattGSouthern

What Is SEO & How It Works via @lorenbaker

20+ Years of SEO: A Brief History of Search Engine Optimization via @lorenbaker

Mueller Discusses Site Traffic and Core Web Vitals via @martinibuster

Google Says Word Count Not a Quality Factor via @martinibuster

Google Ads Announces Updates to Partners Program & This Week’s Digital Marketing News [PODCAST]

Making Cold Emails HOT Again: Segmenting & Theming in Link-Building Outreach via @BibiBuzzCom

Twitter Lets Users Monetize Tweets With ‘Super Follow’ via @MattGSouthern

3 Top Skills SEO Content Writers Need to Succeed via @krisjonescom

6 Tips for More Targeted & Engaging PPC Campaigns via @iambenwood

WordPress Out of Touch with Publisher Needs? via @martinibuster

‘More ad dollars move to Snapchat’: Why direct-to-consumer brands eye the platform as they diversify from Facebook

‘Qualify the context’: Publishers see success with podcasts created to deepen coronavirus crisis coverage

Broken windows, ‘cuddling breaks’ and interrupted video calls: Parents share realities of juggling work while homeschooling kids

Shoppable content is reshaping brand and publisher relationships

Google Audio Search – Will it Ever Be Possible? via @MattGSouthern

1.8 Billion People Use Facebook Groups Every Month via @MattGSouthern

Facebook, Microsoft & Google Ads Compared: CTR, CPM & CPC Benchmarks via @mirandalmwrites

Snapchat Now Reaches 70% of 13 to 24 Year Olds via @MattGSouthern

The Insider’s Guide to Shopify SEO Best Practices via @lorenbaker

3 SEO Lessons From The New York Times & CNN on How to Rank #1 via @johnelincoln

Yandex Accused of Anti-competitive Practices in Russia via @martinibuster

A Beginner’s Guide to Shopping Ads via @PPCKirk

California’s privacy law has had ‘no impact’ on ad revenues or inventory, but indirect effects could hurt

How a DTC wine brand is finding first-party data in SMS

Media Briefing: ‘I literally didn’t sleep last night’: Publishers share their concerns about the future of data

‘We need to see ourselves as a media business’: AC Milan’s endgame for content

‘They don’t really want me to have a voice’: Black women in PR say they feel isolated, held to different standards from their colleagues

Google News SEO & Google Discover with Conde Nast’s John Shehata - Ep. 213

Digital Asset Management: What Is It & Why It Matters in Enterprise SEO via @TaylorDanRW

Core Web Vitals Challenge: WordPress vs Everyone via @martinibuster

8 New & Updated Google My Business Features for Local SEO via @johnelincoln

Firefox Launches Total Cookie Protection via @RebekahDunne

A Complete Guide to PPC Ad Formats via @bigalittlea

‘Endless digital shelf’: Why some DTC brands are doubling efforts on Amazon

Future of TV Briefing: Paramount+’s advertising pitch leaves some buyers hesitant

‘Isolated and voiceless’: Burnt out young workers are turning to tech for mental health support

Cheat sheet: Facebook brings news back to platform in Australia – who it includes and under what terms – remains murky

Twitter’s Top 6 Trends to Help Brands Stay Ahead via @MattGSouthern