Digital Marketing

Google Updates Event Structured Data Requirements via @martinibuster

Cheat sheet: What to expect in state and federal privacy regulation in 2021

With America still on lockdown, publishers lean into direct mail

Media Buying Briefing: While not a return to rebundling, indie media and creative shops are winning business together

Coronavirus pandemic has more employers experimenting with four-day work week

“It’s not a one-size-fits-all approach”: How marketers are using Reddit to build loyalty and drive sales

How CBS will expand Super Bowl streaming viewership this year

‘More comfortable with the uncomfortable’: 2021 promises an uneasy sense of déjà vu for advertisers

Why DraftKings is partnering with Bleacher Report and its engaged betting content audience

WordPress 5.7 Will Feature Updated Admin Colors via @martinibuster

Google: All Core Web Vitals Must Be Met For Ranking Boost via @MattGSouthern

COVID and quarantine are driving contactless retail experiences

Google: Duplicate Content is Not a Negative Ranking Factor via @MattGSouthern

Google: Embedded Videos Have Same SEO Value as Uploaded Content via @MattGSouthern

Top Threats to WordPress Sites Identified in New Report via @MattGSouthern

Your Rankings Have Dropped – 10 Things to Do Now via @SEOBrock

Microsoft Advertising Introduces Filter Link Extensions & This Week’s Digital Marketing News [PODCAST]

Social Media Messaging for Success on Every Platform via @brentcsutoras

Here’s What Happens When You Change Google Ads Attribution Models via @amyppc

WordPress Response to Rogue Plugin Updates via @martinibuster

‘A regular drum beat of content’: How brands like Chobani are using TikTok to reach new audiences

How Sundance hopes a custom platform will help the virtual festival be as weird as the in-person version

Digiday Research: Publishers’ revenue streams changed mostly at the margins because of pandemic

Sotheby’s and Saatchi Art show augmented reality’s growing usefulness to art world

Google’s John Mueller on Cleaning Up Hacked Pages via @MattGSouthern

A Tribute to Hamlet Batista via @lilyraynyc

YouTube Introduces Clips For Live Streams via @MattGSouthern

Google Ads: A Look Back at Major 2020 Changes & How to Win in 2021 [Podcast]

Google Releases Data on Cookie Replacement Mechanism Called FloC via @SusanEDub

Ally Financial, M&C Saatchi Group and Comedy Central are Digiday Awards winners

DuckDuckGo App Updated With More Privacy Protections via @MattGSouthern

Google Maps Search Trends For January 2021 via @MattGSouthern

Cheat Sheet: As Apple preps IDFA crackdown for ‘early spring’, here’s everything you need to know

Clubhouse: Everything You Need to Know About Getting Started via @brie_e_anderson

Google Passages & Subtopic SEO with Cindy Krum [Podcast]

Should You Publish Content on a Company Blog or Medium.com? via @martinibuster

Learn Advanced SEO & PPC in New On-Demand Master Classes via @MrDannyGoodwin

Publishers push plans to reopen offices until summer, but employees expect delays until 2022

Media Briefing: The media industry’s top trends at the moment

‘Everything was done in stages’: How Covid-19 impacted DoorDash’s first Super Bowl spot

‘It wasn’t your usual Super Bowl production’: Chipotle CMO Chris Brandt on figuring out the right tone for the Big Game

Hamlet Batista Has Passed Away via @MrDannyGoodwin

Google Search Console Sending Messages With Errors via @MattGSouthern

YouTube CEO Reveals 2021 Priorities for Creators via @gregjarboe

Digiday welcomes new media reporter Sara Guaglione and platforms, data, privacy reporter, Kate Kaye

How to Get Your Website Listed in Google News via @LWilson1980

YATI & ERNIE: Machine Learning in Yandex and Baidu via @TaylorDanRW

Plan for Digital Advertising Growth in 2021 with Awareness, Foresight & Testing via @john_a_lee

Google Warns Against Using Web Stories Teasers via @martinibuster

Future of TV Briefing: Media companies grapple with getting advertisers to buy their platform video inventory