Digital Marketing

How Forbes’ 30 Under 30 franchise has become a top selling point for the brand

‘Outside the four walls of a restaurant’: Why The Infatuation cooked up a marketplace model during the pandemic

‘I believe enough in this to try to do it myself’: CollegeHumor owner Sam Reich on the brand’s future potential

‘We want our brands to be where people are’: As gaming becomes a culture touchstone, advertisers toggle in

E-commerce is about convenience in the experience era

Google Combines Hreflang Signals from HTML & Sitemaps via @MattGSouthern

YouTube Algorithm: 6 Questions Answered via @MattGSouthern

Google Adds Third-Party Links in Featured Snippets & the Latest Digital Marketing News [PODCAST]

3 Effective SEO Strategies to Beat Competitors in a Competitive Market via @jasonhennessey

Top Podcasting Secrets & Shows for Digital Marketers & Beyond via @lisabuyer

Care packages replace canapés as Coronavirus cancels media holiday party extravagances

‘The experience is much more valuable’: How publishers are testing hybrid approaches to keep their events engaging

‘Cyber Monday has become Cyber November’: How the digital shopping day’s evolution is affecting marketers

‘Context really matters again’: How BuzzFeed’s HuffPost acquisition can help the combined company’s ad sales pitch

H1 Headings For SEO – Why They Matter via @martinibuster

Google’s John Mueller: Long Anchor Text Gives Us More Context via @MattGSouthern

How to Win in Competitive & Costly PPC Environments via @SusanEDub

Who Is Responsible for Meeting Website Accessibility Compliance? via @kim_cre8pc

20 of the Most Emotionally Engaging Christmas Ads of 2020 (So Far) via @gregjarboe

Instagram is Letting Advertisers Create Posts With Users’ Accounts via @MattGSouthern

‘We’re netting out with higher revenue’: Publishers reaping the benefits of Snapchat’s strong second half

‘I don’t know if it’s ever going to die’: Advertisers grapple with the GRP’s grip on the TV and streaming ad market

How Cosmo is building brand affinity with younger audiences through its focus on commerce

How Roblox is paving the way for a new era of branded gaming

Publishers will lead the charge as cookie-less advertising becomes the norm

Twitter is Bringing Back Public Verifications via @MattGSouthern

Google’s 7 Tips for Web Stories & Video Series via @martinibuster

Why transparency is the future of vendor–client collaboration

Google Updates Search Console Crawl Stats Report via @martinibuster

Get Ahead of SEO, PPC, Social & Content in 2021 with SEJ eSummit via @MrDannyGoodwin

How to Create Google My Business Posts That Get Results via @sherrybonelli

Is Multiple Domains Pointing to Single Website Good for SEO? via @cshel

How to Boost PPC ROI with Call Tracking & Conversation Intelligence via @lorenbaker

WordPress 5.6 Guidance on PHP 8 Compatibility via @martinibuster

Technical SEO-Friendly UX: Make Your Site Run Like Clockwork via @webceonews

YouTube is Showing Ads On Non-Monetized Channels via @MattGSouthern

‘Go to market faster’: The Washington Post’s Arc goes outside the tent for payment and data integrations

‘Profitability in the back half of next year’: BuzzFeed CEO Jonah Peretti (and Verizon Media CEO Guru Gowrappan) on their big merger

‘Email has become so cluttered’: Why DTC brands plan to use texting for Black Friday and Cyber Monday this year

Snapchat Awarding Users $1 Million a Day to Use Spotlight via @MattGSouthern

Content Syndication Basics: Who, What, Where, When, Why & How via @alexanderkesler

How to Leverage Keyword Mapping for SEO Success

Amazon Product Review Best Practices for 2021 via @AMZRobynJohnson

How to Get More from Google Data Studio with SEMrush [Webinar] via @lorenbaker

‘There’s more opportunity’: Publishers on TikTok are taking branded content into their own hands

‘People have had permission to experiment’: Pandemic expedites rethink on 9-to-5 work structures

‘A digital Madison Square Garden’: How Complex reimagined the sponsorship opportunities for ComplexLand

‘A more hopeful future’: As the coronavirus surges, advertisers aren’t pressing pause

‘Prime time starts at 10 a.m.’: How ABC News Live has adapted its programming strategy to a tumultuous –and viewer engaged – 2020

How marketers can avoid threats and claim opportunities with distributed teams