Digital Marketing

4 reasons ‘publicist’ is a dirty word in PR

7 tips for speaking with greater confidence

Just 45% of SEO Specialists Feel Their Job is Secure via @MattGSouthern

New MarTech Today guide to Google Shopping, Amazon, and more

Facebook Messenger Marketing & Chatbots: 11 Ways to Get Started via @KristiKellogg

What clients want from content marketing

Avast scrambles after data-collection reports, Boston Market’s bawdy Twitter fail, and emoji become more inclusive

Managing SEO for Non-SEOs: 3 Simple Tips

4 Hidden Hreflang Challenges for International SEO via @motokohunt

Will the Discover feed be Google’s next cash cow? What advertisers are saying about Discovery campaigns

Dealing with Senior Pressure as a Junior SEO Executive via @None

Long Tail Keywords and SEO via @martinibuster

5 Types of Interactive Content to Attract Valuable Links via @BrockbankJames

4 social media waves to ride in 2020

Step by Step Guide to Creating a Website

Announcing Ragan’s Top Women in Communications Awards honorees

Why Dyson stopped selling on Amazon

Quartz sees video as a subscriptions driver

Snapchat launches Bitmoji TV without ads

DTC company Shapermint is spending 80% of its marketing budget on Facebook and Instagram

Here’s How Much Brands Are Paying for Sponsored Content on TikTok & YouTube via @MattGSouthern

Google Launches SOS Alert For Searches Related to Coronavirus via @MattGSouthern

Facebook warns of targeting limitations, says Checkout will take time

Brent Csutoras on the Evolution of Social Media, the Rise of SEJ & His Fascinating Journey [PODCAST]

11 Ways to Build Links Through Content Marketing via @BrockbankJames

Which Instagram Story Formats Really Engage Viewers [New Research]

Types of Blogs that Make Money in 2020

How to Use & Promote Inclusive Language at Your Organization

Google Search Patent Update – January 29, 2020 via @theGypsy

What a $5.6m Super Bowl buy can purchase in digital media in 2020

How to create a compelling, more engaging LinkedIn profile

‘Tim Cook is more important than the EU’: Browser makers hold more power over the digital ad industry than regulators

With third-party cookies on the way out, shared IDs face an existential crisis

How Famous Birthdays is building a growing media company on the back of programmatic ads

Publishers are broadening their climate change coverage with new products

Advertisers are using lifelike avatars to drum up brand awareness

‘We’re an anomaly’: Barstool Sports CEO Erika Nardini on building a ‘lifestyle brand’

Microsoft Advertising Updates: Responsive Search Ads, Improved Reports, & More via @MattGSouthern

WordPress 5.4 Will Add Lazy-Loading to All Images via @martinibuster

Sky, The Times and Telenor see ROI from in-housing efforts

The state of in-housing: Defining how marketing teams evolve

Choosing a marketing automation platform

The Best Super Bowl Ads of All Time

10 Top Social Media Marketing Experts to Follow via @anna_bredava

How to Use Paid Search & Social Ads for Promoting Events via @LisaRocksSEM