Digital Marketing

4 digital tools that are reshaping PR

3 crisis scenarios your organization might not be prepared to address

Spotify plans to add interest-based targeting to its self-serve platform

Pitch deck: How Amazon is pitching its attribution tool

For BuzzFeed’s business, revenue growth but more competition and pressure to diversify

‘We were never naive’: Formerly Facebook-first, Attn recalibrates

Immediate Media claims 135 percent digital ad revenue spike after reducing reliance on third-party cookies

Googler Creates Game Based on Google Lighthouse Scores by @martinibuster

Snapchat is Considering Making Public Posts Permanent by @MattGSouthern

Retail Briefing: Amazon’s ad business cracks $3 billion, but is growing slower

Infographic: 8 social media posts your organization must avoid

Google’s Best Practices for Improving Your Google Ads Optimization Score by @MattGSouthern

Marketing Day: Quora keyword targeting and auction insights, Google attribution, more

Instagram Stories Are Viewed by 500 Million Users Per Day by @MattGSouthern

Starbucks seeks distance from former chief’s presidential bid

Agencies say search, social spend will rise, but increases target 5 platforms

Blue Apron is hemorrhaging subscribers as it expands retail partnerships strategy

Bing Allows Site Owners to Submit Up to 10,000 URLs Per Day by @MattGSouthern

11 paid search tactics that drive quality inbound calls

Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories

Google Produced 96% of US Mobile Search Visits in Q4 2018 by @MattGSouthern

What clients seek from influencer collaborators

6 Ways Social Listening Can Help Your SEO

Google Search Console to Alert Users About Site Hacks and Malware by @MattGSouthern

How to 3x Your Blog Traffic with Technical SEO by @seo_travel

Citing safety concerns, Tyson recalls 18 tons of chicken nuggets

Hulu will run on-screen banner ads when people pause shows

How to Address Security Risks with Robots.txt Files by @s_watts_seo

The Ultimate Guide to Human Resources

4 Link Building Tips for International SEO by @motokohunt

How modern speechwriters keep the craft alive and well

How Neuromarketing Could Revolutionize the Marketing Industry

Absolutely Everything You Need to Know About Paid Time Off (PTO)

How to Get the Content Marketing Salary You Deserve

How Outbound Links May Affect Rankings by @martinibuster

How to Use Python to Analyze SEO Data: A Reference Guide by @hamletbatista

Recommended reading on employee experience and company culture

6 ways to maximize the impact of your social media videos

4 experts shaking up the PR world

‘Where the money is’: There’s a rush to acquire companies offering in-housing capabilities

The Rundown: Wave of layoffs has publishers concerned

Amazon is chasing growth and shifting resources to third-party sellers